CONTACT US
Let’s bring your vision to life! Share a few details about what you need, and let us know if you'd like to start with a strategy session.
STORYFRAMED DESIGN
YOUR CREATIVE PARTNER
Most photographers capture moments.
Most agencies make campaigns.
StoryFramed Design bridges both.
We study your audience before we ever pick up a camera.
We combine research, strategy and visual production to create content people actually remember.
Visual Content Production Workflow
1) Discovery & Audience Insight
What we do:
We start by understanding your audience, your market, and how your content needs to perform.
This includes:
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Reviewing your brand, goals, and current content
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Identifying your target audience and their behavior
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Analyzing competitors and industry trends
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Understanding where and how your content will be consumed
This ensures we create stories
and visuals that resonate with the right people, not just look good.
Client involvement:
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Strategy session
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Sharing brand materials / past content
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Clarifying goals and expectations
2) Strategy & Creative Direction
What we do:
We translate insights into a clear plan for what we’re creating and why.
This includes:
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Defining the core message
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Establishing content objectives (awareness, engagement, conversion)
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Setting success metrics
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Developing the creative direction (tone, style, format)
Deliverable:
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Creative brief (concise and aligned before production begins)
Prevents misalignment, saves time, and ensures the final result serves a purpose.
Client involvement:
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Integrative design
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Review and approve creative direction
3) Concept Development
What we do:
We explore and refine creative ideas to find the most effective approach.
This includes:
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Developing multiple visual concepts
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Exploring different storytelling and format options
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Planning key scenes and structure
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Aligning ideas with platform best practices
Deliverable:
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Selected concept + visual direction
Strong concepts are what make content stand out, not just production quality.
Client involvement:
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Integrative design
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Feedback and concept approval
4) Production & Post-Production
What we do:
We bring the concept to life and deliver polished, platform-ready content.
This includes:
Production:
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Filming on location or in studio
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Directing scenes, visuals, and performance
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Capturing all required footage Post-Production:
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Editing for clarity, pacing, and engagement
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Color grading and sound design
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Adding graphics, text, or branding elements
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Formatting for target platforms (YouTube, social, etc.)
Deliverable:
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Final visual assets ready for use
Why it matters:
Execution quality directly impacts how your audience perceives your brand.
Client involvement:
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Review rounds and feedback
5) Review & Optimization
What we do:
We refine the content and ensure it performs effectively.
This includes:
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Reviewing against original objectives
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Implementing feedback and revisions
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Optimizing for platform performance (titles, thumbnails, formats)
Optional (recommended):
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Post-launch performance review
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Insights and recommendations for future content
Why it matters:
The goal isn’t just delivery, it’s results.
Client involvement:
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Final approval
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Optional performance discussion
Packages & Investment For Businesses
Express Shoots
Starting at €300 + VAT
Short-form content sessions
(Ideal for quick updates)
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Portraits
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Business content
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Talking Head Vid
Foundation Content Starter
Perfect for Businesses launching a new brand or refreshing their online presence.
Starting at €1,500 + VAT
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Brand discovery session (Story, Audience, Positioning)
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Brand video
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Brand photos
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Social media format cutdowns
Growth Content System
Starting at €3,000 + VAT
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Ongoing content planning aligned to marketing goals (Story, Audience, Positioning)
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Monthly shoot sessions
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Ongoing content production (video + photo)
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Priority turnaround
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Campaign support
Services
Build Your Brand
Brand photography
Brand films
Creative direction
Visual identity
Launch a Product
Commercial videos
Product photography
Campaign assets
Landing page visuals
Grow Online
YouTube
Content strategy
Gallery
Profile
My Journey
My name is Joshua Zermeno, a multidisciplinary creative specializing in cinematic storytelling, visual design, and high-impact digital experiences. Working across Canada and Germany taught me how different audiences think, communicate, and connect with stories. That perspective now shapes every project I create.
My work sits at the intersection of art and precision, rooted in a background that spans film, performance, and narrative development, alongside formal training in photography, filmmaking, design, and web and software development. This combination allows me to deliver not just visuals, but cohesive, story-driven experiences that resonate on a deeper level.
Beyond the creative industries, my experience in social work across both Canada and Germany has given me a rare sensitivity to human dynamics, culture, and communication. This translates directly into my work: an ability to understand people, brands, and audiences with nuance, and to tell stories that feel authentic, intentional, and emotionally compelling.
Today, I collaborate with clients who value communication, craftsmanship, clarity, and meaning, whether that’s through cinematic content, refined visual identity, or digital platforms designed to elevate their brand across cultures and disciplines.